On Valentine’s Day, we launched McDonald’s first couple’s meal, the go-to order of actual McDonald’s regulars Cardi B & Offset. Now you too can get lost in a date night fantasy that involves a Phantom limo and Hi-C Orange Lavaburst.
We launched with these, if I may say, iconic images.
On the first day of the meal, we made the McDonald’s Times Square billboard into a kiss cam.
And unbeknownst to us, some very special visitors came to get in on the kiss cam.
Cardi & Offset launched a merch line inspired by our TV spot.
Perhaps the ultimate flattery is the bootleg merch the meal inspired.
CD: Brandon Henderson, Marques Gartrell
AD: Nik Reed
Directors: rubberband.