Heinz

Some people think putting ketchup on eggs is gross. Those people are now explicitly WRONG, because Heinz invented a new product called Breakfast Ketchup. It’s regular Heinz ketchup, but it’s for breakfast, and haters have been speechless it dropped.

The concept of this not-new product might be confusing, so we enlisted a spokesperson to explain.

We unveiled the limited-edition breakfast bottle in OOH. If you’re lucky, you can find one IRL at Waffle House.

Of all the press that Breakfast Ketchup got, this might be my favorite (unsponsored) amplification:

CD: Will Binder, Christine Santora
AD: Kirbe Bostick, Marc Duran
Director: Christine Santora