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Kraft

Somehow, cooking has gotten so serious. Like, can Carmy from The Bear chill? Can TikTok not tell me to make cheese from scratch? Can MasterChef Junior stop making kids cry?

Kraft envisioned what people with this attitude would look like if they were treated with the same seriousness.

Is that a clip from the newest cooking competition show coming across your feed? Nope, it’s Kraft.

Stay tuned to see who we un-serious next. No one is safe, except those kids on MasterChef Junior.

CD: Christine Santora, Will Binder
AD: Jackie Anzaldi
Director: Abby Horton