The McRib is infamous for leaving the McDonald’s menu, but then always, at some point, coming back. This reminded us of the faux ending that is a farewell tour (Cher has been having farewell tours for over a decade). So we threw the McRib a farewell tour, leaving the finality of its goodbye up to interpretation.
This campaign became a New York Times Crossword clue, which is the best recognition I can imagine.
Like any self-respecting tour, we had merch. McDonald’s opened up their archive and let us re-print real McRib designs that ran throughout its history.
TV spots reasoned with you about your “last” chance to try a McRib.
CD: Brandon Henderson, Marques Gartrell
AD: Nik Reed
Director: Joy Kilpatrick