Lesley Scheuermann | Copywriter
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CANNES | Shortlist, Entertainment, Digital
✓ CLIO | Bronze, Sports, Single Platform

The NFL had, ahem, a rough year in 2017, but we found a bright side by creating an award called Celebration of the Year.
First, fans voted on the season’s best touchdown celebrations. Then, Keegan-Michael Key hosted the last vote on Facebook Live.


Finally, the winner was announced at NFL Honors (live on NBC!) making it the show’s first award decided by fans.


Here’s the case study:

Celebration of the Year was covered on USA Today.

CD: Mike Cicale, Cam Miller
AD: Reagan Fromm

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